ItalianoProject: Rebranding | Scope: Jewelery & Watchmaking | Year: 2021 | Place: Reggio Calabria
The restyling of the logo of Seminara, a well-known jewelery and watch brand present in the Reggio area, involved a graphic redesign, in a modern key, of its original strongly classical forms. The new graphic scheme, with the two Doric columns supporting the symmetrical geometric frame, the result of intertwining arches and straight lines, has the intention of rejuvenating the brand image in favor of a younger, minimal style with a strong visual impact . The use of gold in contrast with the background color is a reference to the luxury world that the brand represents.
